Building a brand: Tropic India through the lens of CEO Sandeep Raut | Ciel Textile Website
As part of the CIEL Textile group, Tropic India, brings delight and quality to the apparel and clothing sector. How does the dynamic company manage to constantly deliver premium goods? CEO Sandeep Raut tells us all about it.
What do premium brands have in common?
What do brands like Apple, Louis Vuitton, and Nike have in common? Aside from their premium status, they all put the customer first! Tropic India, part of the CIEL Textile group, mirrors that commitment to quality and customer delight in the apparel sector.
More than just customer satisfaction: delivering value
The baseline of customer satisfaction is timely quality, but Tropic India transcends it into great value. Not only does the team send a shipment within 3-4 short weeks of the purchase order; they go the extra mile. “Especially when talking of innovation and services like 3D design, which gets us high ratings from customers,” adds the CEO.
Indeed, Sandeep puts his rich experience in the fields of marketing, merchandising, design, fabric sourcing and sampling to good use. After being COO of Laguna in 2020, he becomes CEO of Tropic India in 2023, where he shares his unique knack for improving customer experience.
Tailoring trust into the brand
“Customer is King at Tropic India, and we accept nothing short of customer delight, while selecting our customers carefully. Getting to know our clients instills trust and strengthens our relationship. As each client is chosen and valued, it goes without saying that we receive every single feedback as an opportunity to improve Tropic as a company. I am convinced that this will make Tropic India a force to be reckoned with in the coming years,” he explains.
A strong team pushing for excellence
Of course, one can’t do it without a reliable team. The attention to detail, motivation and seamless collaboration across Tropic’s departments is essential to maintain this level of service. The hands-on CEO likes being near his teams, as he insists that “Nurturing talent and making them part of Tropic family is the key to ensuring that the team is totally aligned with one goal – Excellence! I believe in inspiring them by walking the talk. This leads them to embrace the vision that Tropic India has laid for itself”.
This cohesion allows them to take bold decisions and make it happen! Whether it’s talent management, changing the customer mix, upgrading skills, or technological innovations, Tropic India’s every move is about striving for excellence!
#ExcellenceAtCore #TropicIndia #CIELTextile
